Recently, a novice in the field of disoriented earnings on links, as almost all the old threads on the earnings kopipast died and requirements vary between sites The copyright board of Yandex ' sites to make good ' and not free to hundreds of guides that promise the desired effect for a penny, and without significant cost . Those who have achieved some success, keep quiet, to ' good ' sites were smaller, and the work of a copywriter - cheaper. But the one article of sin will not be - right?.
theory.
The theory tells us to speak in terms of earnings on the links in modern times to the present SOM - sites that do not just have a set of unique items, but also attract both search and stowing traffic, t. e. enjoyed success with users. It is also widely believed that to create such a site can only be manually. In all other cases, such attempts will be reduced to create something like a half-dead satellite with a set of unique items.
So, select Properties site, which is conventionally ' neubivaemy ' outgoing links, and can generate revenue including traffic (if necessary).
1) Unique material and regular updates.
2) The unique design of complex ( the word ' complex ' refers to ' unconventional ').
3) Good usability.
4) Target traffic from search engines.
5) backfilling traffic (constant attendance).
Now look at how to get all of these factors in one bottle.
Design and engine.
Contrary to popular belief, it is necessary at this site will certainly be a complex content management system, I stick to the version that is important is not the engine, and your ability to customize it. Recently, I generally prefer to do simple websites based on static inkluda ( the header, footer, and swing the body - so the assembly of any webmaster will make you a dime ). In addition, the only difficulty in supporting this site will be that each new page will have to create and link to other pages on the site with his hands, that if the beginner is not very acceptable. However, for more experienced colleagues - this is a great way to save labor costs and not just a quick entry into the index, but also get traffic and targeted puzomerok. I have examples of sites that are included in the index and low- drag traffic from search banal copy-paste - just so they are very good in terms of navigation according to the search engines.
Turning to the specific requirements for the engines, let us consider the following points:.
- Possibility to optimize the pages (change TITLE, display the post title in the right format (registration tag in H1, for example), support for complex editing of the article);.
- The possibility of creating a schema access to articles in three clicks: home - category - paper;.
- Possibility to add modules nestateynymi site (comments, directory, guestbook, forum and any possible other modules );.
- The possibility unikalizatsii all modules of the system (hard to explain it on the fingers, but even microchanges in standard modules of the same WordPress you will be credited );.
- The possibility of generating complex pages ( home page difficult, complex, category pages, etc. Dr.. ).
Total, the main point in all these points - the individual complexity of your site as it develops, or just to create. The main problem of the mass production of any site is to ensure that all such sites have a common root, subsequently leading to a ban of the entire grid or additional tricks like a different passport data and different hosts that this ban did not happen. If the site has signs of individuality, not only at the level of text and pattern, but the module - this will reduce the risks and make the site more stable in the indexing.
To make it even clearer, let's take a trivial example of a WordPress. After installing the WP according to the requirements above, you will need to do something that makes an ordinary blogger, when put a new mot and a new theme: kastomiziruet kind of topics under the scheme of widgets and banners, such as changing the text labels. Comments. on. Comment. and so on. At the exit, we have sort of the same theme, but with lots of small changes.
How to implement it in practice? . The first - with a graphic layout template. The cost of such an imposition on the freelance sites - 30-50 bucks. If the stream can bring down the price of 10-20 bucks. Such a pattern ordered from a random or even a permanent webmaster, will be of default is unique because it is made from scratch. Even if the same graphical pattern laid out someone else - it will be two different template. The second way - deep customization of the standard template. Work comparable in terms of the first method, but more difficult in the setting of the flow, as it requires total control in the work ( tired to check the existence of changes in the details ). So often in setochnikov found a way to distributed order, when graphic patterns spread out on different webmasters.
As for the design experience - no special preferences. It is important that the design was unique in terms of differences in pictures and in the cutting layout. My experience shows that even the most simple design, laid out with their hands, or a standard theme, held customization, does not interfere with the site included in the index. So much zamarachivatsya about the design I would not. Pay more attention to layout and detail.
A single word is difficult to allocate pages. For today's NLL - it is the de facto standard. Complex is called a page offering a non-standard navigation. Most often, the information block is connected to various infoedinitsam site: a list of recent articles, a list of online users block survey, ad unit, the video on the site and t. Dr.. In fact, a number of engines offers sophisticated default page. However, even the fact of such a proposal kills the idea of using these pages - uses the defaults are too many people and, therefore, such a layout will be non-unique. The simplest thing here - working with the engine, where you can create complex pages visually. The best thing - just ordered a complex page layout in the template. T. e. webmaster order form on January 1 ( the main complex and a simple layout for the second page ). The more complex pages on the site, the more unique it is from a technical point of view - even an idiot, and not that the bot understands that the mass production of these pages is not possible, and, therefore, such a site should be perceived as a CSO, as a unique product manual.
To summarize: it is best to order with the graphical layout of the template in the form of a complex layout of the home page and second page for. The cost of such work varies from 30 to 50 bucks. As an alternative, you can use a deep customization of the standard themes. The use of standard templates and standard to reduce the quality of your site. Design of such an approach does not play a big role - the whole point in detail.
Navigation, usability, seo.
All three of these points are combined into one simple reason - in mass production has to take into account all three factors simultaneously. In fact, all the work with the navigation is to ensure that the site should be convenient.
Ensure easy access to articles. Optimally, the presence of categorical tree and the transition from the regime of viewing categories ( list items) in the article. This is because almost all engines. However, I will give you a hint - to improve navigation in general, have to remove the navigation to the next step preduschego. T. e. after the transition to a category, you will not see a categorical tree. Neither left nor right. Only a reference to a return to the tree. In the article, you will not see a list of articles. Thus, you will not only reduce the number of takes, but also unnecessary navigation links. What is the bot that person would have to process less information for navigation, which means that your site will be indexed faster, and the index itself will be more stable.
Accordingly, feel better and seo component of the site. Once each page is devoted to one unit of information, it is possible to optimize its. In the category of H1 and derive the name of the category in H2 links to articles. I put the article in H1 headline and seo Titley. At the bottom of the page, you can add links to key pages on your site or related topics ( related links ). In Wordpress there are modules for this, as for other engines, but to write such a module separately - serious problems and does not constitute expenditures.
It is important that you end up getting a site with hundreds of pages initially at low engine sharpened by requests ( one request per page). This is usually done once and then, when the pathetic attempts at progress are not effective, but if you do everything at once, the site is not only well- accepted finding, but soon begins to traffic.
content.
Here is important to go to the content component, which I intentionally did not put in the first place. Content, contrary to the paradigm dictated by the Yandex, not around the head. Poorly served, even good content will not find success in the search and the end user. A spontaneous traffic on a few articles to us and you do not need.
The overall situation today with the content such that the edge sites have monotemnye. T. e. the closer the subject of the article on the site, the better it is included in the index, the higher its position in the search (in the semantic core ). It is worth noting that such a policy search engines playing into the hands dorveyschikam - for it is well built modern doorways. So someone who was going to deal with the SOM, will not be superfluous to read about technology dorveevodstva - at least about navigation, optimized for low and generate content.
Thus, sites, soups immediately fall out of our sight. Nothing wrong with them, I do not see, but we rely on fast attracting traffic from search with minimal referential and, therefore, it is better to focus on creating a site dedicated to one theme or niche.
It is clear that to create content within a niche of a long period of time, rather expensive and time consuming. Find an author who will be for nothing riveting texts a year - it is difficult. So it is better to use simple technique to narrow the task of writing text. There are several formulations of the problems that can not be tied to a particular author, but to keep the overall style of the site.
These tasks include:.
- Writing on ' How. ? ': How to do this or that. If a site on the banks, the themes come without thinking ' How to make a loan ', ' How to make a deposit ', ' How not to lay an egg when choosing a credit card '. The real fount for the same may be vordstat and tips in the search. Rest assured - the list for the ' How ' is infinite in any niche. Not enough of his imagination - to contact public sources.
- Overview on the eternal theme. Recently I 'm cool in the processing and riraytu News. These articles are relevant only to a short period of time. And while news account in today's information flow most of all, it should be inclined to analyst. Review of some gadget, some vacation spots, and so on will be incomparably longer than usual topical news, although it has a shelf life of. Interest on term yields to review the relevance of the topic 'How ', but still remains a sufficient source of ideas for interesting and useful articles.
- Photos. Allocated a separate item because photostat - a broader concept than if you just try to bring them to the same reviews, articles, or as. Even photonews live and bring traffic longer than conventional news that talk about the ever- relevant sets of cats, girls and simply beautiful fotochek. In addition, there is one important point: the modern means of mass production and publication of articles mnogofotochnye virtually impossible - to hand- arm piece production sites. So that these articles can not be just a decoration of the site, but also a source of long-term traffic because less competition. You just need to handle ( unikalizirovat ) pictures, or make them yourself. Another plus of such articles - with proper seo optimization, such pictures can attract traffic from the search for the pictures. I have saytik, where half of the traffic - the pictures in the case papers. And do not forget that a lot of pictures - is not a reason not to add an article text at all.
News throws. Not because it's bad, just maintain up to date on the site for mass production will not be able to. Essays, fairy tales, fantasy articles grafomanstvo - also throws. Not because of their low value - it can be a very interesting literary works, but they attract search traffic without additional promotion of the project will not, and, therefore, for us, they are useless.
Main:. all articles on the website must be relevant to some set of search phrases. All articles on this site should be within the same semantic core.
For each article with its location it would be nice to have a pre- seo - Titley, or simply turning the key in the name of the. Very good to have a saturation of the same key on the 1% level in the text. Just amazing to have within the article 7.5 of pictures from the viola - seo. Fucking - have included an internal link to this article from the anchor, including the key. And megaohuitelno - have some contextual links to this article from other articles on this site with the anchor as a key.
Where we take such an excellent article for my site? . On average 30-55 rubles. The authors dwell on the various forums on services like advego, on Twitter and comments on your blog. The level of quality texts for 30 rubles is not very high - most often the stream of consciousness, or rirayt. But tightening the requirements for items, reducing the need to think a copywriter ( specifying the subject, giving the source of original material, and m. n. ), And you get a little money is quite tolerable materials. You can reduce the load in the form of signs, replacing them with pictures. Article 10 pictures and one thousand marks would be no worse than 2-3 thousand of articles. signs.
Optimally, several authors have. Not for the sake of diversity, and to ensure continuous operation. One author can write 200- 300 thousands. characters in a month. In addition, given the level of payment, they will constantly jump. And when you have 10 sites and is not a single article - it's sad. Some of the famous setochnikov I had at the time of contact author teams of 5 to 20 people, and there was a continuous rotation of copywriters.
update.
An important aspect in working with SOM is to update the site. The basic layout of materials: a package of articles 20-100 and then updated with some frequency. The easiest way here - to charge the scheduler several articles and publications to keep the issue updated the site itself. To simplify tracking, you can connect to the site RSS feeds and subscribe to it myself. As a counter to click stop positions - it's time to upload new article.
Setochniki usually profess a different way - each site is fixed or the manager or author (s), and those with a frequency of published articles on it. Each author -manager controls a specific list of sites, often with a specific task is to place within the body of the article links GGL. Articles from Miralinks most places, or the owner of the grid, or the responsible manager. T. e. forming a continuous cycle: the job of the GGL (owner of the grid), article links and embedding (author), publication (author), moderation and getting the job denezhek (owner ), the next task.
T. e. Update - this is not just an upgrade, it's part of the process to extract profits from the site. How does the appearance of such articles on the site? . Outbound reference load is not as great as when dealing with exchanges like the sap, and a good flow of targeted visitors guarantees you a pardon for Yandex.
Ideally, get backfill attendance. It is formed by the complexity of the site. I would not recommend to do it initially - the costs are great, and the probability that popret - low. If the site appeared constant attendance of a large target (from 300 users and above), it is a signal for the transition to the formation of backfill attendance. However, the presence of comments on articles will default to a big plus for your site. You can also add users posting articles, forum, different voting, huskies and retweets. Any social activity will only improve ( complicate ) the site and reduce its dependence on the mood of the search engines. But again, at an early stage it is not worth wasting time on it. Fly or not your site up the sickle - show only real-world experience.
Social buttons - required in the modern world of the updates of your site. Laika, vkontaktovskie heart and retweets are taken into account to some extent, search engines now, but over time this trend will deepen. It is foolish to ignore the current trends and to deprive their articles too much traffic and faster indexing through social links.
The reference.
Your site is arranged so the current system of earnings at the links, must have non-zero parameters - primarily TCI. To improve these parameters, you will need to pump up the referential. But here we do otherwise. Namely - the first place we put a case to promote the site in his sickle on the key phrases.
Previously, we stipulated that each created site is dedicated to one topic. Moreover, we are talking about allocating a semantic kernel for this site. Hence, we may well afford to promote this site in sickle according phrases.
The easiest way - default ' campaign aggregatore. But I do not trust the aggregator too, but look at the lease as a reference.
- Registration of profiles at various public sites with good puzomerkami - wherever miss the link to the site in an explicit form. There are some sites where you are allowed to give even the anchor for a link.
- Exchange links with sites of similar topics. There are services such as Link -To- Link. There are just good sites are not very trusting, and owners who are willing to exchange a cross-cutting and one-time link. One of my clients this week namenyalsya links with two dozen resource.
- Exchange, where you can buy a cheap perpetual reference. Kazapa, Blogun. Still can google around and find a dozen different exchanges. One link will cost you 10 to 30 rubles, but these costs are worth it. Select donors with non-zero CY and possibly similar in theme to your site.
On the anchor. Compose imaginative anchors with great okolossylochnym that converts the link to your site, as it were a natural link. This significantly reduces costs, both on site promotion in the sickle, as well as for their settings.
Experience shows that virtually all the subject sites, which were moving, and moving in with a sickle of various techniques linkbildinga eventually become non-zero parameters and store them for a long time without any additional support. Simply put, I do not have customers in advance (even the smallest and cheapest ), which are sites with zero TCI, although the majority came to work with the steering wheel. Similarly, I can say almost all the personal projects that are actively promoted. 100-300 Purchased links provide from 10 to 40 CY. The secret here is that the nucleus of the donor in moving up favorite links.
Begin promotion can be almost immediately, as did the site. Promotion techniques abound, so I will not dwell on this. General rule: more thematic links to the site, and all will be fine.
As a result of all this work you first get targeted traffic, which is a continuation of reasonable pumping links will only grow. And there are already options podospeyut. Of course, it remains a factor curves of the hands, but these are the hands of aggregators and promotion of waste. I have a grid saytik promoted by seopultom for 2k a month. Site in the top 3 of MF, has a hundred highly specialized traffic and tITs10.
monetization.
Earnings on such sites can be divided into two parts: the earnings on traffic and earnings on linkbildinge.
Earnings on traffic divided by the earnings from kontestnoy advertising teaser - banner advertising, advertising, PPC- systems and direct marketing. There is another option of earning on sales, but it is, IMHO, the next phase of your network, requiring significant training and individual work.
Earnings on the links for today comes down to the placement of links through the expensive systems (GGL), the placement of articles through the expensive systems (Miralinks, Articles. SAPE) and reach smaller and less expensive exchanges.
The general scheme of salary is constructed as follows: advertising exceed the cost of updating the site. T. e. placement of references in an article for the GGL should bring more than the article itself will cost you. And then you have to think - or cheap content, or the high price of accommodation. Consequently, it makes a non-zero rates. Consequently, you have to wait until the TIC will be non-zero value, and links to 90 rubles will be higher than the value of an article in 35-55 rubles.
Do not immediately rush to exchange or moan of despair. Let's calculate the cost of your site:.
- Layout - 1000 rubles.
- Content is the initial (100 articles) - 3500 rubles.
- Referential - 2000 rubles.
- Domain - $ 100.
- Hosting for six months ( until the site monitors the ) - 600 rubles.
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Results 6100 RUR. Many? . The assessment may be adjusted, but in any case, the costs will be more than 4000 rubles, unless you plan to do everything yourself.
After spending such a sum to the site, seems logical to go through and get results with what you have done than to take on something new. So gather the snot in his fist, and we continue to build up a reference and content, until either the traffic is not popret or TCI does not appear.
When your site becomes non-zero rates, the general scheme of earnings: A new article from the link exchange links / guards or a new article from the exchange of articles. Old previously posted content without links can beat guards of the exchanges of the second echelon. Once the site will stand at least a year and will become a permanent significant search traffic, you might think about installing sap on the 0-1-1. While I would by this time began to prepare the transition to sales.
Earnings on traffic makes sense when there is traffic from the search target. Even a small traffic ( in the range 100-300 uniques a day) can give 10-20 bucks a month. Good attendance (1- 2h ) in a popular niche makes 100-200 bucks a month for the niche sites to bring traffic to a two to three times more.
To supplement income from traffic can click on the banner - good systems are lacking. But it is necessary to consider that banner systems for commercial sites there is little, and those that offer screenings in these niches can not provide the proper number of advertisers. You can partially compensate for a direct sales, so that the point of placing targeted advertising on the site would clearly not over - if somebody will buy it and buy advertising.
The next step - the formation of sales in this niche. But usually, you first need to find something to sell, then create a poster for this case, and only then, if you go traffic, try to sell. Here's a pause requires that you sell your product to some who could, and wait - and the other outside your provider will not wait.
Share killed bear 's skin, I will not, but the average link tITs10 in GGL can cost 90 rubles, the article - from 100 to 200 rubles, the rate of traffic at 300-400 uniques actually get even 300-500 rubles from Adsense. Monthly sponsorship issue - from 1000 rubles. Direct placement of articles and links through forums, but this should not be ignored, can bring more money. Placing links in the second-tier markets - even from 20-30 rubles for the link. Total, from one site with non-zero TCI can be lifted in about 3-4 thousand a month at least. It is necessary to take into account the shortage of donors on the exchanges, so that the figure nezavyshennaya. There are sites that bring and the 10- 15tys. rubles a month, but there are indicators of TCI significantly higher.
In the calculations it is worth remembering that the placement of links in the GGL, and generally cost you a reference to the cost of new articles. So for every $ 100 of profit you will have 35-70 rubles spending. If the TIC will continue to grow, the cost of content will remain the same, but the payment for the link grows. Sometimes, the same increase in the nerve to give your assessment of the possible fees for the placement of links.
With all the traffic and more complex and simpler at the same time. Too narrow niches offer little traffic, but the high price per click. The more common niches give a lot of traffic, but a weak and cheap clickability clicks, but the best monetized banners and Teasers. Ideal to find some middle ground where many advertisers and few explanatory site. This, for example, tourism, construction, repair, gadgets. On the choice of niches much has been written, but I 'll try to describe the examples, which is about to do to find them.
For example, tourism. Tourism itself - a topic about anything. Therefore, we should highlight areas. We climb to the various collections of key phrases and see the frequency, comparing it with a sickle. Egypt, Sharm el- Sheikh, the hotel -so. Choosing a niche with a frequency of 10 20 thousand. per month. Look for the crescent of the most common phrase - are interested in a sickle in Google and Yandex, evaluate the competition and the number of advertisers in the context of. When we find the crescent of the landfill sites and portals with a large number of ads - it's what you need.
Just spare parts - a broad niche, but there are a number of nodes in a car that does not focus on individual sites - a description of these sites is found only in the form of individual articles on the sites of the broader themes. The rest of the crescent is occupied Directories. Hooray! . I remember as a penny could bring in the top site for odnoslovniku and drag to 100-150 targeted visitors a day. At the same time, contextual advertising will be alive with the advertisers, because this site - still part of the car and relates to spare parts, as on the site 100% will be mentioned.
In a clever book on how to make sites MFA, is an example of mattresses. The man almost by accident highlighted a rich niche advertisers, in which there was virtually no site for a long time getting a good return, attracting targeted traffic and sending it to the announcement of the sale of mattresses.
Do not take too narrow a niche. Looking at the figures in vordstate, be aware that you will be able to attract only 3-7% of the traffic. And you need to protect your website traffic significantly constant at 300 uniques a day. Of course, goals may be different and the site in 50 uniques can produce many times more than the site in 10 thousand. uniques, if the first trade of construction cranes, and the second discussing Olga Buzov outfits, but this article we are talking about a certain average site that brings the average profit.
The comments and additions.
You may have noticed something about some significant initial costs referred to in this article. Therefore, we consider the variant of the maximum savings.
You start with one of his personal website. The costs - only the domain and hosting. Installation and customization engine standard themes - his own hands. Lyrics - write yourself or riraytim. A long, dreary, uncomfortable issues with imagination and problems with special expertise in the development and promotion of sites. yes. I know. But - no unnecessary expenses. In addition, you get a feeling for all the moments of a process. This is useful when it comes time to make a complaint to staff and freelancers.
Where to get a reference? . When to go to the stock exchange? .
Then do the following site by turning themselves from one segment of work on site. I would start with the purchase of reference - Spam and exchange to me is the most dreary work. But for you it may be, or copyright, or the imposition. When both sites will be profitable, you can do the following, shutting down for two segments, and so on, gradually transforming the process of production sites in the state of the pipeline.
Do not start with a conveyor. The problem here is not so much the ability to build a manufacturing process, but in the fact that you will most likely make a bunch of errors and drown rather expensive grid sites. And drown the one- two sites on the way to 20-30 - a small sacrifice.
About hosting. I would take at each site a single host in different hosts. To the extent the total cost - is negligible, and the risks will be less.
About content. Check our sponsors. Cheap copyright is bad because it is often sold twice, and often it is not copyright.
About patterns. To check and change their webmasters. Try to do 20 layouts per week cheaply - inevitably find a way to make them uniform, and therefore in the layout will be the common denominator, which would have been avoided. In addition, the flow is always customization is low. Often, because of the construction of the production process: you can not provide details until the work is done by brute. As a result, at high speeds up the production of parts does not come at all, and deep customization - it's your, unlike other sites on the same engine. The more complex the site, the better it is for search engine.
About links. Contrary to popular belief, IMHO, there are no bad options. There are some links that should be considered with great weight and a smaller. You can argue endlessly, but harm is most often a combination of factors - for example, spamnoe accommodation, rather than the link itself. So any link, any possibility of it has value prostanovki. Although the spamnosti peretoshnenii and placement should always remember.
The quality of. There is a suggestion that the site takes off only when the individual work with him. It's true, but it is always possible to approach the individual work, cutting corners in the production of content and site maintenance. Yes, you can not sit for days at each site, but to ensure uniform loading of add interesting content, targeted traffic - this is real.
What else?.
If you have production will outpace the ability to finance, you can sell part of the site. Do not say that it is so very good business, but you will reimburse the cost of production, an additional load of staff and will also have a small profit but as long as your personal sites grow. So it makes sense to just build some kind of connection your sales NLL. To do this, there are sections on all the forums you'll ever need. And my personal example shows that the zero- sell the site for 9000 rubles is quite possible.
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That's all. This paper - a compilation of my thoughts on software pipeline for the production of SOM, which, if you look at the thesis, this does not seem so impossible thing. So I 'm going to plan, you look for the fall and razrozhus.
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